The music video for Have Mercy's song "Howl" off their upcoming Hopeless Records release A Place of Our Own was released today on the Hopeless Records YouTube channel. This is the second music video Zero Platoon has produced for Have Mercy and Hopeless Records. Earlier this month, Have Mercy released a montage video for their first single "Spacecrafts" -- produced and edited by Zero Platoon Productions.
As you'll see from watching this video, "Howl" was a much more intensive endeavor. The concept and script for the video were written by Zero Platoon founder Mike Henneberger who also produced the video and co-directed it with Bowie Alexander. Shot over three days -- one day at Ottobar in the band's hometown of Baltimore and two days in Brooklyn and Long Island, New York -- the video tells the story of a young boy and his mother who are struggling with loss and trying to be strong for one another but can't always be. (Watch the video below.)
As you'll see from watching this video, "Howl" was a much more intensive endeavor. The concept and script for the video were written by Zero Platoon founder Mike Henneberger who also produced the video and co-directed it with Bowie Alexander. Shot over three days -- one day at Ottobar in the band's hometown of Baltimore and two days in Brooklyn and Long Island, New York -- the video tells the story of a young boy and his mother who are struggling with loss and trying to be strong for one another but can't always be. (Watch the video below.)
"As someone who has been listening to Hopeless Records bands for well-over a decade," said Henneberger, "it was such an honor to do anything that would fall into the Hopeless Records history books."
"When I heard the song, it immediately resonated with me because it's about someone who seems to be having trouble being as strong as they could be. And I feel like that's exactly what Zero Platoon is about. Depression knocks down the strongest of people. No one can be strong all the time, and that's ok. No one has to be strong all the time, but no one should ever try to handle it alone. I hope the video gets that across."
"When I heard the song, it immediately resonated with me because it's about someone who seems to be having trouble being as strong as they could be. And I feel like that's exactly what Zero Platoon is about. Depression knocks down the strongest of people. No one can be strong all the time, and that's ok. No one has to be strong all the time, but no one should ever try to handle it alone. I hope the video gets that across."
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